100% of your product’s core selling points should be reflected on the packaging.

Because users want to see it to believe it.

With any product, the seller should be able to explain 80% of the selling points just by holding the package.

Because people trust what’s certain.

Before the user sees the actual product, the information on the package is the only thing they can see — the only thing that’s fixed and won’t change.

To put it extreme: from the user’s perspective, the information on the package is evidence of false advertising if the product doesn’t match.

“You talk first. Convince me, then I’ll place an order. Let me see what it’s about.”

Assume this is the user’s inner monologue when watching a livestream buying session.

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Author: 杨少兵
Content e-commerce practitioner. Welcome to connect: 397000395@qq.com